Case Studies
Product finders are only valuable if they actually work
We analyzed one of the world’s most recognized brands’ gift finder, identified where it fell short, then rebuilt it using Samareo’s needs-first methodology. Here’s what happened.
Episode #1 · The Analysis
LEGO® Holiday Gifts Finder: Where It Falls Short
We put LEGO’s Holiday Gifts Finder under the microscope. The finder was hard to locate, asked questions focused on product features rather than customer needs, and returned overwhelming result sets. Some paths showed 243 products.
Episode #2 · The Samareo Redesign
C’mon, Give Me A Brick! Rebuilding the Gift Finder
We rebuilt the gift finder using Samareo’s needs-first methodology. Five customer dimensions dynamically narrow the catalog. The result: dramatically fewer, more relevant product recommendations. From 243 down to 1-51 products per path.