About Samareo
our mission
Making e-commerce work the way shopping should
In a physical store, a salesperson listens, understands your needs, and recommends the right product. Online, that experience has been missing. Until now. Samareo builds guided product discovery experiences that bring the best of in-store expertise to every e-commerce website.
Founder
Farid Ait Abdeslam
Founder & CEO, Samareo. 17+ Years in E-commerce & CX
With over 17 years of deep expertise in E-commerce and Customer Experience, I’ve spent my career helping businesses scale on robust, high-performing platforms.
I’ve seen firsthand how the gap between what customers need and what online stores deliver leads to lost sales, frustrated buyers, and costly returns. Samareo was born from a simple observation: online stores have incredible products and data, but no way to translate that into the guided, needs-based experience that a great salesperson delivers in seconds. I built Samareo to close that gap.
Why Samareo
The spark behind it all
We’ve all been there. You spend 30 minutes online, comparing products, reading specs you don’t fully understand, and still you’re not sure which one to pick. You order something, it arrives, and it’s not quite what you expected. You return it and start over.
Now imagine if you’d just walked into a store. A knowledgeable salesperson asks a few questions, understands your needs, and points you to exactly the right product. You leave confident. You keep what you bought.
That’s what Samareo does, but online, at scale, 24/7. We turn your product catalog into a guided experience that helps every customer find their perfect match.
For Partners
Interested in our story?
Samareo operates in the $3.2B e-commerce personalization software market, growing at 11.8% CAGR. We’re an early-stage startup with a live product, a clear methodology, and a scalable platform. We’re looking for partners who understand e-commerce and want to help us bring needs-based product discovery to every online store.